As with defining sustainability in any area of consumerism, what constitutes a ‘sustainable perfume’ is constantly evolving. There’s no legal definition of what makes a fragrance sustainable, and so many factors come into consideration for producers of perfume and conscious shoppers.As Amy Christiansen, founder of conscious luxury fragrance house Sana Jardin, says, ‘There’s no doubt that we all need to do our bit when it comes to reducing our impact on the environment’. The beauty industry creates an estimated 120 billion units of packaging alone each year, ‘and then there are the issues of over-farming, volatile organic compounds and excess waste,’ which can also arise because of the manufacturing process of a perfume.
